Google+ Business Pages – 6 Things to Know About Google+ Pages

The newest social networking site, Google+, has recently released a feature that allows businesses, bands or anyone to create a Google+ business page. A business page is similar to a Facebook business page in the sense that its purpose is to create a social presence for a particular brand, whatever that brand may be. However instead of getting “likes” and fans for your page, you get followers and the newly coveted +1 button. There are a lot of benefits to creating a Google+ page for your business. Google seems to be integrating Google+ into everything: apps, search results, even advertisements. It will become very important for businesses and brands who have an audience or who want to create an audience to get started with Google+.Outlined below are six things to know about Google+ Pages. Be sure to get started with your Google+ page and start growing your Google+ network.Six things to know about Google+ Pages:1. Pages can’t add individual people to their Circles unless the page is added by that person first, or unless the page gets “mentioned.” Circles refer to the individual groups in which people classify who they know. Different Circles could be friends, co-workers, college classmates etc. And unless your page is added to someone’s Circle first, you cannot add that person to your page’s Circle.2. Pages, unlike personal profiles, can be created for various different entities such as a business, a band, or a charity. Personal profiles are specifically for individual people only. A Google+ page is important because you will now be able to showcase your business within the Google+ platform, without violating the terms of the social network.3. By default, the privacy settings on your page are set so that it is available to view by anyone. These settings can be adjusted, but just be aware that when you first launch your Google+ page, it will be viewable to the public.4. If you follow a page, and it follows you back (see Item 1), but then you decide to unfollow that page, automatically the page will unfollow you too. So, to stop a page from following you or adding you to their circle, simply unfollow it and Google will automatically ensure you are off their list too.5. All Google pages include the plus one (+1) button. Just as you can “like” a page in Facebook, you can “plus one” a Google+ page. This is great because it will allow people to share your page and your content over the Google+ network. Also, it’s believed that getting a number of +1′s on your page could influence search rank.6. For local pages, there are certain fields included in the page information that determine the actual location of the business or entity featured, which helps people to find the business’ location.Because Google+ is being integrated into everything, it’s important to start getting your business on the newest social network now. You will see benefits down the road as its popularity grows.

Dental Marketing – Creative Strategies for More Patients

Here are the not so common but very creative marketing strategies that you can utilize in your dental practice:1. Launch a referral program – It is and should be the number one strategy to use especially in healthcare related service as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple but extremely powerful and has the potential to significantly increase new patient generation to your dental practice. I have listed some ideas on how you can kickstart this program:

Launch a Patient Loyalty Program – This is designed in a way where you would be able to collect email addresses & cell phone number for future marketing strategies like email marketing, social media campaign or mobile marketing. This is also letting your patients know that you are thankful for their business.

Launch a Patient Review Program – This is designed to increase your online reputation. You can selectively hand out cards to patients so they can leave reviews on your social networking sites or other websites like yelp, your Google business page or on your website so that they can claim their rewards.

Ask for a Patient Referral

Here is a 3 step guide on how to ask light-heartedly for a referral:

Selectively asking – ask only those who you know and who you like, an example is a long-term patient whom you have developed a good rapport.

When a patient has had a good experience – when a patient is being graceful in letting you know that they have had a great experience, you can tell them in a way that is not pressuring like, “It’s excellent to hear that you had a wonderful experience. When your friends or family tell you how bad their experience was, you can send them here.”

Use a script – Thank you for your feedback! I am very proud of our team and It is part of our goal to give a positive experience for patients like you who appreciate what we do. We know that not everyone has a positive experience like this with their dentists. If you have any family or friends who might enjoy the same experience you’ve had, we would love for you to recommend them to us.

2. Turn your product or service into a challenge – What problem do your services solve? Do not go with the flow of explaining the services that you offer. Instead, make your product the focal point and create a challenge for that. For example, you can ask patients dental related questions or even better is make a quiz on who they think is following good dental hygiene. It forces them to engage and your business will be unique and top of mind.3. Use popular hashtags on social media – Utilizing popular hash tags such as #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business especially those that are in the millennial age group. You could also use this so that you could target person looking for a particular topic or service so you never know because it can also be a good source of how you can get new patients to check out your service.More Dental Marketing IdeasWhen it comes to dental marketing there’s no shortage of good ways to start. Here are a few more suggestions for marketing your dental practice. Take a look and see what you think will work for your practice.Get Local with SEOWhen people in your target area start searching online for a dentist do you show up? An easy way to check is to grab your phone, type in “Dentist near me” and see what comes up. If you’re not at the head of the pack you’re missing out on a lot of new patients and leads.A goal for your dental marketing efforts is to rank on local search, like when you typed “Dentist near me”, and get found by people in your target market.Leverage Existing PatientsIn addition to the above suggestions, working with what your dental practice already has, like existing patients, is an excellent place to start. For example in idea number one we discussed creating a patient loyalty program. Not only does this leverage existing patients, it’s good business that can (and will) drive referrals to your practice.Dental Marketing: It’s Not Rocket ScienceMarketing a dental practice can feel like rocket science, but it isn’t, using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more of them!To Social Media or Not to Social MediaIf you’re going to use Social Media to market you dental practice I recommend taking a moment to think about it.Social media is a great dental marketing tool but it requires time, effort and tact. Consistent effort and quality content are a must for social media to work for dental marketing. If you or your staff do not have the time to market your practice, the right way, on social media it may be best to look at other options. Other options for engaging social users are hiring an agency, training someone in your office to do it or using paid ads to reach social media users.Other ways to use social mediaAdditionally, when using paid ads to target new patients for your practice, be sure that you’re only targeting patients in your geographic area. If you’re in New York City you don’t want to be marketing to people in Los Angeles, right? It’s an easy and costly mistake to make.Make a contest and go viralUsing contests is a great way to grow your dental practice. Everyone wants whiter teeth, right? Create a grand prize, as an example, of teeth whitening for life (or whatever you want to offer).When your prize is something everyone wants you’ll have no trouble getting people to join your contest. Digital contests can boost your dental practices marketing exposure for pennies. Adding bonus actions to increase entrants chances to win is another way to squeeze a little more out of your contest.There’s a 1,001 ways to market your dental practice. Most of them you can do yourself. Sometimes, it’s better to hire an expert to do it right, the first time. You can learn more about hiring a dental marketing expert in the box below.

Clothing for Body Building – The In-Things To Make You Look Good!

Are you a punctual gym attendee? Then you should know that some specific clothes are needed when you workout at the gym. Clothes which are not comfortable and restrict your motion, like a t-shirt and jeans are not to be worn in a gym. The best way to this is that is to a buy a nice good set of clothes made for body building which will be more appropriate for workout at the gym.Keeping up with FashionNot only are the body building clothes are comfortable but also look stylish when worn. The top brands which manufacture body building clothes are wonderfully designed and have a separate look on them. That’s the reason for the sky high prices of the top brand clothes and also for the jealousy of the people wanting them. Obviously, there are lots more in addition than looks in these top brand clothes. As mention before, the function of these clothes is very important to understand.The importance of Clothes during Body BuildingApart from the function of looking good, the body building clothes is designed to make a person have complete motion of the body comfortably. (Also, there are also a few shirts which hug the body called Lycra shirts which are not really all that famous now-a-days) The ability to do exercises properly is hugely inhibited without complete range of motion. This explains why wearing flannel shirts buttoned down to a gym as body buildings clothe is just not right. It doesn’t help you in your ability to exercise. Also, it is really safe to wear tight clothes which restrict your motion and try to lift heavy weights. Wearing clothes for body building specially designed for a workout at gym is a much more preferred option to be taken.Taking your budget into View in the ExpenseNowadays, there are a few body building clothes which are pretty costly and are assured to cause concerns in your budget for the people who lack such investments in those types of clothes. Even though the costlier brands have lots of publicity, there are even a few inexpensive brands which are as much as effective and are very well in the budget of an average person looking for good body building clothes. Moreover, there are many overstock services which provide eye-catching discounts on their clothes just to save little amount of money. Finally, there is always a pair of clothes at any budget range. All you have to do is look for them.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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